New Christmas campaign launched
Ireland’s leading gift card company, One4all, have launched fourteen of Ireland’s happiest faces into the limelight with their brand new advertising campaign, rolling out across the country from December 1st.
This September, One4all launched a national search in a bid to find faces that radiate joy. The response was overwhelming, with thousands of hopeful entrants submitting their selfies in a bid to appear in One4all’s Christmas advert. From laughing toddlers to gleeful grannies, the best of the nation’s beaming faces appeared on social media to take part.
After a rigorous auditioning process that put dozens of aspiring actors through their paces, fourteen winners were chosen by One4all as representing the very best of Ireland’s happiest faces. Their jubilant expressions were captured by the winner of the 2015 Irish Film & Television Academy Award for Best Short Film, director Dave Tynan, for the One4all Christmas advert.
A final festive flourish was supplied by the Enchiriadis Chamber Choir, who channelled the sweet sound of Christmas carol singers in a beautiful choral version of “Whatever You Want” to score the advert. Arranged by Eoin Conway and conducted by Director Michael Dawson, winner of the 2015 Choir of the World Award, the new score incorporates eight traditional Christmas carols into its introduction before launching into a festive rendition of the classic Status Quo track.
Commenting on the campaign, Aoife Davey, group marketing manager at One4all Ireland, said: “This year we wanted to really focus on the joy we all feel at Christmas. With a simple message of ‘Happy Gifting’, we decided the best way to express that feeling would be to capture Ireland’s happiest faces. We were delighted to have thousands of entries from around the country enter this contest. The competition was fierce, but we were thrilled to find fourteen perfect smiles to feature in our Christmas campaign.”
Mary Moore, who features in the advert, added: “I certainly have plenty to smile about this Christmas. I love the festive season and having all the family around. They’ll be very amused to see me in the One4all Christmas advertisements and I hope it brings a smile to their faces too.”
One4all Gift Cards are accepted in over 7,000 outlets nationwide and online, including T.K Maxx, Brown Thomas, Life Style Sports, Argos and M&S. Whether buying for friends, siblings, or even that “hard to buy for” loved one, they will be guaranteed to get something that makes them happy and puts a big smile on their face this Christmas.